Purbanchal University
Faculty of Humanities and Social Science
Master of Arts in Mass Communication and Journalism (MAMCJ)
Syllabus
First Semester
1. MCJ 501 MC Mass Communication: Theories and Practices

Specific objectives
- Let students know the concept of communication and the development of mass media in the human society.
- Make students familiar with the functions and importance of mass communication.
- Enable them to grasp the relevancy of various mass communication theories in understanding mass communication process and its impact on the human society.
- Develop in them information perspectives, relating them to media work.
- Encourage them to adopt a critical and analytical approach as to mass media functions.













